Pop Colab Website Refresh
Pop CoLab creates playful, interactive experiences through workshops and collaborative programming designed for teams, groups, and curious minds in Winnipeg, Manitoba, Canada.
Refresh the Pop CoLab website to better communicate its value to organizations planning workplace events focused on strategic play.
The Challenge
I studied the brand’s voice and positioning to understand the audience being team leaders looking for meaningful team-building experiences, but unsure how to make them engaging and effective. I designed a minimal and structured website that balances clarity with playful elements, reflecting both strategy and creativity.
The Approach
The redesigned website features clean layouts, clear messaging, and structured navigation that guide visitors through the brand’s offerings. Strategic calls-to-action throughout the pages help move potential clients from awareness to consideration and ultimately booking a call.
The Outcome
