Copywriting Ads

The Challenge

Three copy-led campaigns, highlighting strategic thinking, purposeful messaging, and adaptability across different audiences and platforms. Each campaign was developed from a real client brief, modified to focus on copywriting challenges, allowing me to demonstrate range, creativity,
and insight.

The work emphasizes big ideas expressed in clear, engaging language, showing how thoughtful copy can inspire action, convey complex concepts simply, and connect meaningfully with audiences. By the end, these examples illustrate my ability to write not just well, but with purpose, impact, and
strategic intent.

Green grass with white football field markings, featuring the “No Place for Hate” headline and Canadian Women’s Foundation logo.
Textured blue wall background featuring the Hellmann’s logo, the headline “Hellmann’s Is the G.O.A.T.,” and a mayonnaise spread along the side beneath the logo.
Bear paw print, “Your Winter, Your Zoo” headline, and Toronto Zoo logo on a brown background.
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Gushers Ad Concept