Gushers Ad Concept
The Challenge
Reimagine the nostalgic candy brand Gushers for an adult audience by creating an ad that connects with millennials’ lifestyles and everyday challenges.
The APPROACH
I evolved the brand’s playful tone to reflect adult experiences such as stress and burnout. By combining nostalgia with humour, the concept positions Gushers as a small but satisfying break during busy moments.
The OUTCOME
The ad uses a visual metaphor of breaking open a case of Gushers, symbolizing how stepping away for a moment can spark new ideas and energy. The concept blends nostalgia, exclamation, and humour to create a relatable message for millennials balancing work and life.
