The Challenge

Travel planning can feel overwhelming when travellers have to manage flights, accommodations, budgets, and activities across multiple platforms. The challenge was to communicate Wanderlog’s value clearly within 60 seconds while addressing the needs of travellers who want more control and less planning stress.

The Approach

I developed a creative brief grounded in audience, market, and travel behaviour research to define the target audience, key insight, messaging, tone, and desired response. I then translated these findings into a concise explainer concept designed to position Wanderlog as a reliable travel companion and reinforce the message, “Plan less. Explore more.”

The Outcome

The resulting creative direction provided a clear foundation for a 60-second explainer video that highlights Wanderlog’s core features without overwhelming the audience. The project was selected as one of the best overall concepts in the class, recognized for its clear strategy and effective communication.